Uber takes another step towards diversifying its services. Following the launch of UberYacht two months ago, the American giant has announced a strategic partnership with Turo. As a reminder, Turo is a car rental platform between private individuals, often described as the Airbnb of automobiles. Launched in the United States in 2010, it is now present in several countries, making it a leader in this segment. This positioning that alignes with Uber’s goal of becoming a comprehensive MaaS super app. Zoom on this alliance that could redefine the contours of the car rental market…
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“Is Uber a MaaS app?“
A 100% user-centric mobility offering
Thanks to this partnership, Uber app users will now be able to rent vehicles directly from private individuals via Turo. This added flexibility enables users to choose from a wide range of vehicles to suit their needs. Whether it’s a business trip, a family outing or a weekend getaway, Uber is expanding its possibilities. And with the added bonus of attractive fares, it’s likely to appeal to customers looking for more economical solutions.
We see flexible access to carsharing as an essential part of the future of transportation, and partnerships like this one with Turo are a key element in achieving this while continuing to offer the best user experience.
Niraj Patel, Global Head of Consumer Vehicles at UbeR
Impact on the traditional rental market
By combining Uber’s global reach with Turo’s innovative model, the two companies clearly offer a competitive alternative to traditional rental agencies. In the first instance, car rental between private individuals encourages optimized use of existing vehicles. It’s a real bet on the collaborative economy, and part of a more sustainable vision of mobility, to which Turo aspires. All that remains to be seen is whether this will encourage other players to rethink their business models in the face of the emergence of these Super Apps…
Our partnership with Uber gives us the opportunity to use the Uber Rent platform to boost our growth and consolidate our position as the world’s largest car-sharing platform. By joining forces with Uber, Turo is well positioned to penetrate an addressable market totaling more than $150 billion.
Andro Vrdoljak, vice-président de Turo
