It’s official, the news has just been released. Following the announcement of their commercial partnership last September, Edenred and Betterway have just reached a new milestone together. Indeed, the latter has just made Edenred enter its capital. A capital alliance between two complementary behemoths in the employee benefits sector that promises great business prospects…
4 million for Betterway
This is the amount announced for this new fundraising. A sum that will allow for democratizing and accelerating the development of sustainable mobility in companies. As a reminder, founded in 2019, Betterway provides employers with a physical and virtual card, valid at 8,000 mobility merchants, throughout France.
Thanks to this fundraising, the French fintech announces “to expand its field of activity to offer employers the possibility to easily take charge of the cost of electric recharges or gasoline fill-ups for their employees.” This expansion of its services will enable it to add “mobility credit” to its portfolio.
On the way to internationalization
As the creators of Ticket Restaurant®, Edenred is undoubtedly a leader in workplace well-being. A vision shared by Betterway, which in turn wishes to spread this ambition by reaching a greater number of employees.
Today, our ambition is to become the leader in mobility management in France. For Betterway, working with a world leader of Edenred’s stature is an opportunity to access a very large customer base and unparalleled expertise.ALAIN MADY- FETHERSTONE, COFOUNDER AT BETTERWAY
This ambition is made possible by the development of operational synergies between the two groups. In the press release, Betterway announces that it will be able to draw on Edenred’s sales and marketing resources to quickly reach tens of thousands of corporate customers in France. At the same time, this alliance opens the way to international expansion, with Edenred present in more than 45 countries. A challenge that, given the perception of mobility in companies, seems to be on the right track…