Less than two weeks after acquiring Cityscoot, Cooltra is making headlines again. The Spanish provider of shared scooters has recently finalized a deal with the Dutch company felyx. This merger, perfectly aligned with its ambitions for international expansion, marks a key step for the Iberian scale-up… Focus on this new strategy aiming to cement Cooltra’s supremacy in Europe…
A Redefined Urban Mobility Landscape…
Known for their dedication to sustainable mobility, felyx and Cooltra have chosen to merge their efforts. While maintaining operations under their respective brands, the new alliance manifests a specific ambition: to become the leading provider of shared electric scooters and bicycles in Europe.
Aware of the need for a strong partner to consolidate our position, we had been in discussions with Cooltra for some time and were looking for a collaboration that would improve our position in our national markets of the Netherlands and Belgium. This collaboration also creates new business opportunities for felyx in the Benelux.
Daan Becker, CEO OF felyx
Through this merger, they commit to enhancing the experience of their 3.5 million users in each city where the two companies operate. They will offer an extended range of more than 28,000 shared scooters, of which 16,000 are electric. Available across nine European countries, their service will be offered in more than thirty cities.
Consolidated european leadership for Cooltra
As mentioned in the introduction, Cooltra’s recent acquisition of Cityscoot has given it a predominant position in the French market. Indeed, in France, it now holds a 65% market share. A position that seems to be strengthening at the European level thanks to its partnership with felyx. This alliance allows Cooltra to expand into two new countries, namely the Netherlands and Belgium.
The partnership with felyx is not just about expanding our territory; it’s about joining forces with a respected and accomplished company in the Netherlands and Belgium. We are looking forward to working together, combining our strengths and knowledge to advance towards our common goal: becoming the leading provider of two-wheel mobility solutions in Europe.
TIMO BUETEFISCH, CEO AND CO-FOUNDER OF COOLTRA
Controlling more than 50% of the market, this merger will allow Cooltra to significantly strengthen its presence in the four major European markets for shared electric scooters. Coverage that includes Spain, leading with 7.9 million annual rentals, followed by the Netherlands (7.3 million), France (4.2 million), and Italy (3.8 million). An expansion that is far from stopping…
